Tips for getting rid of slow moving stock
Stale inventory is a costly nuisance for any business owner. Ideally the rule of thumb is to sell the goods taking up space on your sale floor within 90 days; after the three month mark stale inventory becomes dead inventory. Products are much harder to move and nearly impossible to get top dollar for.
Fortunately there are a number of ways to recoup at least part of your investment on old, slow-moving stock. Get rid of your old inventory with these six tried and true ideas.
Liquidate old inventory
For some business owners this is their go-to tactic: slashing prices to make a sale and get stock off the floor. It’s more strategic, though, to discount items gradually starting with a smaller price cut – then moving to a higher discount if needed. Keep in mind that customers respond to a sense of urgency, which is why flash sales are so effective (i.e. limited time offers). You’ll want to give just enough notice to reach as many customers as possible in a short time frame and build excitement around the sale while encouraging buyers to act fast before they miss their chance.
Bundle items together
This marketing technique is based on the idea of grouping a few products together to sell for a lower price than it would cost to buy each item individually. The perception of added value can be irresistible to customers. If you decide to group complementary items in a bundle (i.e. a variety of bath products), it makes sense to combine trendy products and hot sellers with items that aren’t moving well on their own.
Refresh your marketing
Sometimes it all comes down to positioning. Move your old stock to a more visible area. Rearrange your display to draw more attention. You may be surprised how the right approach can quickly turn your sales around on what you thought was hopelessly stale inventory.
Sell via an online marketplace
Some merchants choose to open a small online store specifically to move items that aren’t selling in their brick-and-mortar shop. It’s easy to get started selling on Amazon or eBay.
Return excess goods
Consider contacting your vendor to see if you can negotiate a return on your old stock. You might have to pay a restocking fee, but at least you’ll be able to cut some of your losses. Your odds of convincing a vendor to return old products are better, of course, if everything is in its original packaging. Try explaining the reason the inventory was a mistake (i.e. you ordered too much stock, the item was the wrong fit for your customers). If your vendor is keen to keep you on a customer, a firm but friendly approach may yield positive results.